Eat & Destroy was a student group project in which our assignment was to develop a ‘BRAND’ specific campaign aimed at any subculture we (as a group) were interested in. Our ‘agency’ decided to pursue a project for the skateboard publication THRASHER and give them a project that was skateboard driven but not specific to exactly the subject they normally covered. Our idea was to give them a ‘skater’ minded cookbook and how-to video series offering skaters healthy yet convenient alternatives to the normal skate diet - fast food. The image above is an excerpt from our twenty six page deck for the idea, which can be found here.