This project was one of my first during my time in the Advertising track at VCU. The assignment asked for us to help San Pellegrino instill the idea that its drinkers had a certain ‘zest for life’. To me nothing says zest for life like dancing and nobody does dancing better than the eighties. The final product brings a smile to my face any time I rewatch it. You can bet your ass you can expect a Judd Nelson fist in the sky. Enjoy, heroes.